Fyve was founded by Mindy Cheng who started the company out of a passion for all things healthy, true and simplistic.​ Having worked in Engineering for 15 years, Mindy risked it all to follow her passion and create a skincare brand focused on simplicity and purity.
All Fyve products have only 5 ingredients, so each ingredient serves a functional purpose. There is no room for additives.  The fifth ingredient will typically be a blend of essential oils of 1% or less. 
As a manufacturer, Fyve strives to minimize its carbon footprint by recycling everything. Their goal is to simplify beauty products, processes, packaging, material and ultimately, your life! Live simply and stay beautiful!
5% of proceeds go towards various non-profits that help animal rescues, shelters, and rehabilitation centers.